Friday, March 25, 2011

Lead Generation machine gun or sniper rifle?

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Firearms Generation:

A machine gun is developing a fully automatic weapon fire in rapid succession. The generation of vessels with machine guns, fully automated, large amounts of email: the so-called e-mail marketing.

- Use an opt-in list of business: Limited Edition

- Use purchased opt-in list, send thousands of emails from unknown

- The e-mail on topics that may be of interest to the majority of cases.

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- Witha call center, call the managers of a shopping list.

- Use a script to call the operator on an issue that can not be of interest.

A machine gun produced a hail of bullets. This type of lead generation has produced a wave of news about a large group of people.

The yield is low:

- A few answers

- A few shots on the target page.

Rebounds in May (check only the landing page), after clicking the link in the e-mail message, asmisunderstood the message. An invitation for drivers skilled call center, without having any real need or a different problem. Until next time, if you send an e-mail of interest, the recipient can ignore it completely.

Sniper Rifle generation

A Sniper rifle is used to ensure accurate positioning of shots at longer intervals than other children. E 'built for maximum accuracy with a scope. WithID service from site visitors, revealing the company name and the pages you visit, you know you are interested.

- With this knowledge, you can send messages with subject content and relevant information to interested companies

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- With this knowledge, you can find these companies, call if you have an attack or a possible interest.

This is a high-shoot-mail or call for the cold I like to shoot with a Sniper rifle. Much more effective in generating visitson your site, get answers to your message or a good conversation on the phone. Efficient lead generation is a little more effort and less. Less is more

Cable for the efficient generation?-Mail or call the companies I visited your site and showed enough interest in your products or services through the pages you visit and time on the sides.

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